2002, Shanghai University of Economics and FinanceMarketing, Ph.D.

1997, Shanghai University of Economics and FinanceEconomics, M.A.

1992, Shanghai University of Economics and FinanceEconomics, B.A.

Associated Professor, Marketing department, School of International Business and Administration,Shanghai University of Economics and Finance, 2001-present

Lecturer, Department of Trade and Economics,School of International Business and Administration, Shanghai University of Economics and Finance,1996-2001

1. Selected Paper

   Zun Lou, (2010), "Enjoyment of participation: a mediated moderation model", Journal of Management Science, Vol. 23 , No. 2 , pp.77-85 .  

   Zun Lou, (2010), "Customer evaluation and adoption of SST: the moderated effects of self efficiency and company image", Journal of Management Review, Vol. 22 , No. 1 , pp.29-36 .  

   尊 楼, (2009), "SSTs条件下的顾客迁移：感知促销强度和产品熟悉度的影响", 华东经济管理 .  

   Zun Lou, (2009), "The cognitive and emotional factors influencing customer response to service penalty", Journal of Management, Vol. 6 , No. 11 , pp.1548-1554 .

2. Books

   营销管理：知识与技能, (2012), 营销管理：知识与技能（第10版， 保罗 彼得等）,,人民大学出版社.

   Principle of Marketing , (2010), Principle of Marketing (13thed, by Philip Koltler and Gary Armstrong),,China Ren-min University Press.  

   Marketing Strategy and Competitive Positioning, (2008), Marketing Strategy and Competitive Positioning (15thed, by Graham J. Hooley, John A. Saunders and Nigel F. Piercy),,China Ren-min University Press.

   Market Research, (2008), Market Research,,High Education Publishing House and Shanghai Social Science Institute Publishing House.  

   International Marketing, (2008), International Marketing,,Publishing House of SUFE.  
   

   Modern Marketing, (2007), Modern Marketing,,Publishing House of SUFE.
   

Teaching undergraduate，MBA and Joint-MBA students onMarketing Management,Service Marketing，Strategic marketing，International Marketing and Business Introduction.

“The best teacher in students’ minds”(2006), Shanghai University of Finance and Economics

“The best teaching project ”(2009), Shanghai University of Finance and Economics

“The best teaching project ”(2012), Shanghai University of Finance and Economics