2018-Present Chair Associate Professor, Department of Marketing, Shanghai University of Finance and Economics, Shanghai, China

2010-Present Associate Professor, Department of Marketing, Shanghai University of Finance and Economics, Shanghai, China

2004-2010   Assistant Professor, Department of Marketing, Shanghai University of Finance and 

Councilor of Shanghai Marketing Society,2018-present

Member of the Editorial Review Board :

Journal of Global Academy of Marketing Science(JGAMS),2008-present

Ph.D. Economics Xiamen University  2001-2004

M.A. Econometrics Xiamen University 1998-2001

B.A. Statistics Xiamen University 1994-1998

2010-Present  Associate Professor  Marketing Research,Principles of Marketing,Econometrics    Shanghai University of Finance and Economics

2004-2010  Assistant Professor  Marketing Research,Principles of Marketing,Econometrics,Microeconomics    Shanghai University of Finance and Economics

2001- 2004 Teaching Assistant Econometrics,Statistics Xiamen University

(in Chinese) 

[1]Jiang,xiaodong , Jiang,Min,"Are you selling the right color? The effect of Socio-Economic Status on hue preference", Nankai Business Review,2020,6:99-110.

[2] Jiang,xiaodong , "What is the most helpful product review?------ The Effect of Reviews’ Quantitative Feature and Textual Feature on its Helpfulness", Foreign Economics and Management,2015,4:41-55.

[3] Jiang,xiaodong ,Gui,Hui, "Persuasive Effect of Online Comparative Product Review", Economic Management Journal, 2015,11,74-82.

[4] Jiang,Xiaodong, An,Congzhen, “Working Smart,Working Hard or Social Network--The Determinants of Salespersons’ Performance in Direct Selling Firm”, Economic Management Journal, 2010,11,106-113.

[5] Jiang,Xiaodong, Yao,Hui, Chao,Gangling, “the Effect of Consumers' Perceived Risk, Materialism and Ethical Ideology on Their Intention to Purchase Luxury Counterfeits”, Economic Management Journal, 2009,12,103-108

(in English)

[1] Jiang Xiaodong,Xiao Shufeng,Liu Jing,The effects of service guarantees and corporate reputation on pre-purchase evaluation, Journal of global business network,2010,5(1):1-10.

[1] National Natural Science Foundation of China (Grant No.71202006 ), "Effects of Online Word-of-Mouth on Product Sales in Online and Offline Distribution Channels-the Moderating Effect of WOM Quality"  (2012)

[2] Humanities and Social Sciences Foundation of the Ministry of Education of the PRC（Grant No. 11YJC630077）," the Effect of Functional Food Health Claims on Consumers’ Behavior in Conflicting Information Environments"  (2011)