Wei Yuansheng
Assistant Professor
Education Background
Ph.D., Marketing Fudan University
B.A., Mathematics Beihang University
Work Experience
2023.07-present, College of Business, Shanghai University of Finance and Economics.
2020.04-2023.06, School of Business, Sun Yat-sen University
Published Paper
1. Yuansheng Wei, Yuxuan Dong (2022) Product distribution strategy in response to the platform retailer's marketplace introduction. European Journal of Operation Research 303(2): 986-996.
2. Yuansheng Wei, Pei Huang (2019) A model of product compatibility introduction with consumer recognition. International Journal of Research in Marketing 36(4): 613-629.
Working Paper
1. “Advertising format and content provision on revenue-sharing content platforms,” with Lin Tian and Baojun Jiang (under revision for third-round review at Marketing Science).
2. “Content Exclusivity on Advertising Revenue-Sharing Platforms,” with Hang Wei, Lin Tian and Baojun Jiang (Reject and Resubmit at Management Science)
Research Grants
Grant of ￥ 300,000 for “The Cooperation of Product Ecosystem”, National Natural Science Foundation of China, 2022-2025.