University of Alberta School of Business， Marketing, Ph.D.

University of Alberta School of Economics， Economics, Master

Huazhong University of Science and Technology School of Economics，Economics, Bachelor

Qiang Cai，Fang Wu, Xiaorong Li (2021), "The New Taxing Right and Its Scope Limitations: A Theoretical Reflection", Intertax, 49(3), 210-222.

Qi Sun, Fang Wu, Rajdeep Grewal, Shanjun Li (Equal Contribution) (2020), “Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China‘s Automobile Market”, Management Science, Accepted

Fang Wu, Qi Sun, Shanjun Li, Rajdeep Grewal (Equal Contribution) (2019), “Brand Names and Consumer Demand: Evidence from China’s Automobile”, Journal of Marketing Research, 56(1), 158-175.

Fang Wu, Joffre Swait, & Yuxin Chen (2019), “Feature-Based Attributes and the Roles of Consumers’ Perception Bias and Inference in Choice”, International Journal of Research in Marketing, 36(2), 325-340.

Qi Sun, Fang Wu (2016), "Warranty Regulation and Consumer Demand： Evidence from China's Automobile Market", Journal of Regulatory Economics, Vol. 49 , No. 2 , pp.152-171

Hong Liu, John A. Rizzo, Qi Sun, Fang Wu (2015), "How Do Smokers Respond to Cigarette Taxes? Evidence From China′s Cigarette Industry", Health Economics, 24(2), 152-171.

Andre De Palma, Robin Lindsey, Fang Wu (2008), "Private Operators and Time-of-Day Tolling on a Congested Road Network", Journal of Transport Economics and Policy, Vol. 3 , No. 42 , pp.397-435 .

Multivariate Data Analysis (PhD course)

Marketing Models (PhD course)

International Marketing (Master student course)

Marketing Management (MBA course)

Principal of Marketing (Undergraduate course)